Overview
Working directly with the McGovern Auto Group marketing team, I designed multichannel marketing creative across a large, multi-brand dealership network. Together we balanced McGovern's established brand identity with the compliance standards of every major luxury and non-luxury OEM they represented.
Work Highlights
I designed a full range of assets to drive leads and showroom traffic, to reinforced and improve McGovern's brand presence, all while ensuring each piece met the individual compliance and visual standards of the relevant OEM brand.
Working directly with the McGovern Auto Group marketing team, I designed multichannel marketing creative across a large, multi-brand dealership network. Together we balanced McGovern's established brand identity with the compliance standards of every major luxury and non-luxury OEM they represented.
Work Highlights
I designed a full range of assets to drive leads and showroom traffic, to reinforced and improve McGovern's brand presence, all while ensuring each piece met the individual compliance and visual standards of the relevant OEM brand.
Results
Consistent, brand-compliant creative deployed across 30+ rooftops and multiple OEM brands. We improved McGovern's visual consistency and brand presence.
Consistent, brand-compliant creative deployed across 30+ rooftops and multiple OEM brands. We improved McGovern's visual consistency and brand presence.
Role Senior Graphic Designer Deliverables Email, Direct Mail, Print Flyers, OOH Billboards
Client McGovern Automotive Group is a leading New England dealership group with 30+ rooftops spanning luxury and non-luxury automotive brands.
Client McGovern Automotive Group is a leading New England dealership group with 30+ rooftops spanning luxury and non-luxury automotive brands.
