Working directly with the McGovern Auto Group marketing team, I designed multichannel marketing creative across their large, multi-brand dealership network, balancing McGovern's established brand identity with the compliance standards of every major luxury and non-luxury OEM they represented. This included a full range of assets aimed at driving leads and showroom traffic while reinforcing McGovern's overall brand presence.

The result was consistent, brand-compliant creative deployed across 30+ rooftops and multiple OEM brands, meaningfully improving McGovern's visual consistency and market presence.
Role Senior Graphic Designer  Deliverables Email, Direct Mail, Print Flyers, OOH Billboards
Client McGovern Automotive Group is a leading New England dealership group with 30+ rooftops spanning luxury and non-luxury automotive brands.
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