Overview
As the sole designer on Bristol Toyota's marketing team, I collaborated with a marketing manager and digital strategist to create a localized campaign system spanning print and digital channels to drive awareness and foot traffic to the dealership.
As the sole designer on Bristol Toyota's marketing team, I collaborated with a marketing manager and digital strategist to create a localized campaign system spanning print and digital channels to drive awareness and foot traffic to the dealership.
Work Highlights
I designed a cohesive suite of campaign assets to reach the surrounding community, display ads built for visibility and conversion, and paid social creative geo-targeted to drive awareness and engagement within the local market.
I designed a cohesive suite of campaign assets to reach the surrounding community, display ads built for visibility and conversion, and paid social creative geo-targeted to drive awareness and engagement within the local market.
Results
A consistent, locally-focused campaign presence across print and digital to keep Bristol Toyota top of mind for in-market buyers.
A consistent, locally-focused campaign presence across print and digital to keep Bristol Toyota top of mind for in-market buyers.
Role Senior Graphic Designer Deliverables Paid Social, Display Ads, Newspaper Ads
Client Bristol Toyota is a New England Toyota dealership.
Client Bristol Toyota is a New England Toyota dealership.
