During my time at Octane Marketing, I had the opportunity to collaborate with one of the leading automotive groups in the Northeast, McGovern Automotive Group. While they already had a strong brand presence, they sought to refine and expand it further. As the lead designer for this client, I worked closely with the McGovern Marketing Team to develop creative strategies that enhanced brand consistency across a wide range of assets, including billboards, print ads, internal communications, direct mailers, and more.
Our collaborative efforts helped shape McGovern into a more cohesive and recognizable brand, ensuring their messaging resonated with both customers and employees. Through thoughtful design and strategic branding, McGovern’s presence in the industry continued to grow, and during my time working with them, they earned recognition as one of the top 50 automotive dealers in the United States, as ranked by Automotive News.
Role: Senior Graphic Designer
Tools: Adobe Creative Cloud (Illustrator, Photoshop, InDesign)
McGovern Automotive Group is a network of dealerships offering new, pre-owned, commercial, and luxury vehicles, expert financing, and maintenance services.
