I had the opportunity to collaborate with one of the leading automotive groups in the Northeast, McGovern Automotive Group. While they already had a strong brand presence, they sought to refine and expand it further. As the lead designer for this client, I worked closely with the McGovern Marketing Team to develop creative strategies that enhanced brand consistency across a wide range of assets, including billboards, print ads, internal communications, direct mailers, and more.
Our collaborative efforts helped shape McGovern into a more cohesive and recognizable brand, ensuring their messaging resonated with both customers and employees. Through thoughtful design and strategic branding, McGovern’s presence in the industry continued to grow, and during my time working with them, they earned recognition as one of the top 50 automotive dealers in the United States, as ranked by Automotive News.
Role: Senior Graphic Designer
Tools: Adobe Creative Cloud (Illustrator, Photoshop, InDesign, After Effects)
McGovern partnered with Octane Marketing to develop a suite of branded assets for their Annual Spring Bash, an event dedicated to celebrating both employees and clients. I was responsible for designing key event materials, including VIP lanyards, signage, event tickets, and invitations, with creative freedom to make them visually engaging and cohesive with their established brand.
They reached out with a request to create a set of eye-catching visuals that would add a unique, seasonal flair to their Halloween Facebook campaign. I designed a series of themed graphics that blended festive, spooky elements with McGovern’s brand identity to capture attention and drive engagement.
As a proud sponsor of Boston College, they required updated ribbon board animations each year ahead of the main sports season. These high-visibility digital displays, featured prominently in the Boston College stadium, needed to be refreshed to maintain a dynamic and engaging presence during games and events.
