At Octane Marketing, I was tasked with developing a comprehensive summer sale campaign that would be used across all of our clients throughout the season. Given complete creative freedom, I drew inspiration from the bold, geometric logo styles of the 1980s and the vibrant, sun-soaked aesthetics found in beachside designs. My goal was to create a campaign that felt fresh, engaging, and visually distinct while maintaining versatility for various OEM brands.
Leading the creative process, I developed a cohesive design direction that captured the energy of summer sales while ensuring adaptability across multiple platforms and formats. In addition to conceptualizing the visuals, I managed two production designers, overseeing the execution of all campaign assets, including website banners, social media graphics, HTML email templates, and direct mail. Through collaboration and strategic planning, we successfully completed the full campaign on schedule, delivering polished and impactful creative that resonated with our clients and their audiences.
Role: Creative Direction and Graphic Design
Tools: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects)
