Collaborating with another designer who created the static assets, I animated the designs with engaging motion, pacing, and energy tailored to drive increased impressions and engagement on Facebook ads.
I integrated motion into each design with a strategic approach, ensuring the animations aligned with platform best practices and the overall visual system. The motion direction was led by the design itself, using purposeful movement to enhance composition, support hierarchy, and reinforce the core message.
Role: Motion Graphics
Tools: Adobe Creative Cloud (After Effects, Photoshop)
