During my time at Octane Marketing, I created a series of dynamic sales event animations designed to enhance engagement and increase impressions on Facebook ads. These animations were specifically made for use on Facebook, where motion helps capture audience attention in a competitive digital space. Given creative freedom, I integrated movement into each design, ensuring the animations aligned with both motion design best practices and the overall visual aesthetic. My approach was to let the design itself guide the animation style, adding motion that complemented the composition while reinforcing the message. These animated ads contributed to stronger audience interaction and ad performance.